As a DLE real estate broker, you are always looking for methods to add value for your agents. Not only to retain your ambitious, top local listing agents, but also to recruit new agents who drive new business and who also direct escrow, title, and lending business to you

But the primary question remains- how can you retain your top agents? Those who have perfected the art of prospecting, following up, and closing homeowners on the listing appointment. How do you retain their loyalty to your brokerage? Many of our competitors offer the same global luxury network perception, but we know the brand that matters the most is being a local expert with Global connections.

Our premier independent authority in training and designation for real estate agents, The DLE Local Expert designation, is here.

This exclusive trademarked Enteprise is exclusive to DLE brokers only allowing you to offer the most powerful local expert designation providing your agents the most unique, timeless, and powerful title that will allow your agents to dominate their City and win local listings.

The exclusive designation as (Mr. | Ms. City name) gives you the most powerful combination of branding in the industry; Local Expert with DLE Global connections.

Give your top agents a title that turns them Into a local celebrity allowing them to stay top of mind with their community as the exclusive local expert at marketing and selling their City’s lifestyle.

Just imagine your agent being branded as Mr. or Ms. for your city- a brand that people can remember, like, know, trust, and represents the ONLY exclusive local area expert. A powerful local title combined with DLE global Branding that portrays your agent as the expert of marketing, negotiating, and selling your city’s lifestyle.

We will show your agent how to leverage and incorporate their local expert designation into their business with our training and mastermind program. in turn, you will gain your agents loyalty for life. You will be able to offer the agent of your choice the most powerful local listing agent title in the Real estate industry that no other broker will have. The DLE program is exclusive to your market center and you may only select one agent per city surrounding your market center. This offers a true unique competitive advantage. Securing Agent loyalty for life to your brokerage because you can provide a unique identity that will take on a life of its own that no other broker can provide and no agent will ever want to walk away from.

Stand out and be found as the local area expert when home owners are looking for a local listing agent. Your Mr. or Ms. “Google My Business” listing will allow you to have a name a potential client will never forget and quickly be able to find you and your contact information online.

We also show in our 8 week program how to organically leverage your listing photos, videos and content in a variety of facets to increase your virtual office ranking and rank #1 on google to gain local market share.

Leverage your listing sign riders to take away power from Zillow and every online real estate company that repackages your content and photos and sells to your competition and local buyer agents. Re-direct the leads to you. Through our proven short code messaging platform combined with your DLE Title.

We only select one Mr. or Ms. throughout major cities, neighborhoods, counties and unincorporated areas throughout the United States & Canada.

-You must be selected by your OP and fill out an application which will also be reviewed by your Regional Director for the final decision.

Once you earn the DLE designation you must maintain your Membership and be in good standing with your OP, local board, state board and National association of realtors.

Complete the interview with your OP and you must be selected by your regional director, this will be determined from your application:

Apply

-Candidate must display a unique ability as a listing agent to sell a home for the most money and favorable terms within ANY 24-month period that are in each transaction’s city or territory that you are applying for.

-Good standing with your local board and national association of realtors.

-No violations against your DRE license.

-you must be selected by your OP

-your regional director (RD) must approve your application.

This designation is exclusive to DLE’s and if selected will provide the most unique, timeless, and powerful title that will allow you to dominate your City or territory that you are approved for and win local listings through our onboarding and training showing you how to leverage and integrate into your business.
The exclusive designation as (Mr. | Ms. City name) gives you the most powerful branding in the industry.

Become a local celebrity and stay top of mind with your community as the exclusive local expert at marketing and selling your City’s lifestyle.
We know if you do not stand out you, you do not stand a chance. This excludes title will Creat a powerful local niche for you and outside of your Niche you continue to operate as usual with your name and DLE branding.

Let’s talk some facts about competition and your ability to stand-out as a local expert. The agent people should hire to buy and sell their homes and investment properties. You are a Real Estate Agent in The United States. The country has the has the highest number of licensed Agents and highest priced homes in the world. This is a simple fact of the current situation you are in. Chasing buyers and making offers on homes that have a low probability of getting accepted is an extremely stressful job. The market is extremely competitive and relentless. Centralizing your business and keeping it hyper local will give you not only more time back but more money due to leverage. From a competition standpoint, there are literally thousands of licensed agents in every city throughout the United States. This includes the place you currently rely on to be the “go to” local real estate professional.

The only real estate brand or designation a homeowner cares about is the one that will accomplish 3 things:

#1 they will list their home with a realtor they like, know, and trust.

#2 they will list their home with the agent that leaves the perception on the listing appointment that they can sell their home for the most money with the most favorable terms.

#3 they will list their home with an agent’s brand name they can remember, sounds familiar, or implies “local expert at marketing and selling their cities lifestyle”. Solution = exclusive branding as the local area expert for your city. See if your city is available with your OP.

Congratulations on being selected! This exclusive title is backed by a powerful local marketing platform for DLE members only.
The exclusive DLE not only brands you as the only true local area expert, it gives you access to a variety of marketing products to help you acquire more listings & integrate into your existing business model. This private designation gives you a niche brand that will allow you to dominate your city and turn your city into your farm with products no other local listing agent will have. There is only one Mr. or Ms. selected per city throughout the United States and Canada with the majority being blocked to prevent over saturation.

We will help you perfect the art in helping homeowners in their your city prepare, market, and negotiate for the most favorable terms and show case that you have unique abilities to to get offers accepted for buyers for the most favorable terms and help you effectively display this to prospective clients with with our listing package & home buyer/ seller guide.

Our members will also get connected to our whole sale print factories specifically focused on low cost 8 & 16 page-magazines and notepads to EDDM mass mail designed to elicit a response from a home owner thinking of selling. This operation is a numbers game and consistency with a name home owners will remember and trust with landing pages designed to get the address of the home owner thinking of selling.

As an Agent if you are selected by your OP to join DLE we show you how to generate listing leads in your city and close sellers with our proven systems.We will provide an 8 week coarse and weekly mastermind group showing you how to leverage and incorporate your designation. This coarse will show you how we differentiate you from the competition on the listing appointment but drastically increase your ability to win the listing for the highest commission split.

Are you going on a listing appointment and interviewing with Sellers who are also talking to multiple other local listing agents? How can you win the listing while competing against the potentially better or more well-known agents in your area? How do you set yourself apart and have a memorable brand that your potential clients will remember and trust, long after you have left their home? A brand that provides value and displays you will get the client the most money from the sale of their home?

Your meeting with the Sellers at the listing appointment may potentially be a waste of time if you don’t set yourself a part from the other Realtors and local experts. The value you bring to the transaction may get lost in all those interviews.

A competing Realtor may a have his/her signs up around town. Maybe on your potential listing’s street. Maybe EVEN next door. Getting the listing maybe a huge challenge to say the least in these situations. This could result and an lost opportunity for you and your clients. Those Sellers may end-up listing with someone that’s inferior to you.
Someone that may not take the time and focus that you would put into your clients, and in the end they miss-out on the value you have to offer them. Not to mention, no commission. The implications are far reaching and frustrating to say the least.

Solution= We offer a confidential listing package that will blow away your local competitors. We will set you apart from your competition and make your business so niche that any home owner will list with you. We repackage and help you influence your DLE’s Global Luxury Network brand, leverage your name, and combine it with our DLE Title. In short, our brand will set you apart and leave a lasting impression resulting in higher profits for you and a happy Seller that will thank you for getting them to most value and price per square-foot for placing their trust in you. This is a much better outcome. Wouldn’t you agree?

Solution = DLE Title and listing package leaves the home owners with your brand top of mind. This exclusive endorsement will show them that you are not only the best candidate, but have access to exclusive buyers and are truly an expert at marketing and Seling the lifestyle involved with their home and the city it is located in. You can help them prepare, market their home, and negotiate for the most favorable terms.

Anyone can easily get a Real Estate license. In a competitive field like Real Estate, any advantage an agent has over their competition is a valuable thing. Wouldn’t you agree? Real estate designations help separate you from the rest of the field and they help demonstrate that you’re an expert, while at the same time setting you up with a professional network of other designees for referrals and support.

Remember, people list and buy real estate from local real estate experts they know and trust. Real Estate designations are additional opportunities for Realtors to specialize in a niche and be recognized throughout the industry, among their peers, and with their clients as a reputable and trustworthy individual. Designations are very valuable, but you have to leverage your endorsement once you receive it.

Solution= DLE Because this single designation lands you as a local area expert, combined with DLE Global Luxury connections you now have the most powerful combination of branding home owners are looking for; local expert with DLE global connections. This provides value and sets you up to financially maximize your time and efforts while giving the homeowner a competent, experienced and polished real estate professional they can remember and trust.