Welcome to the most powerful Local agent Branding in the world and now exclusive to you with Keller Williams.

Dle
LocalExpert

True exclusivity that’s legally protected Projects local focus & market expertise An easily remembered identity There will only ever be 1 per market

Designated Local Expert provides selected brokers & agents a surrogate identity for business branding that is truly unique, easily memorable, and confers market specialization consistent with deep expertise.

Welcome to DLE. Congratulations on being selected!

DLE Network Quick Facts

Welcome to The Designated Local Expert Network. Congratulations for being selected! You are now part of the most powerful and exclusive real estate network in the country.

Membership in this network is exclusive to KW Agents. There is only ONE per locale, and there’s a reason other people want what you have. Your trademarked designation as (Mr. | Ms. City name) gives you a potent combination of branding – Keller Williams global resources and connections coupled with your focused local market specialization, and therefore expertise. Our goal is to make you the dominant agent in your city and keep you top of mind with potential clients as THE local expert at marketing and selling your city’s lifestyle. Your new surrogate identity makes you easy to remember and turns you into a local celebrity.

Let’s talk some facts about competition and your ability to differentiate yourself. There are millions of realtors in the United States and on average 7 realtors for every listing in your city or neighborhood – it’s an over saturated industry. All the major brokerage firms claim global connections and vast resources. How do you stand out? Being branded as Mr. or Ms. city name is a unique competitive advantage and combined with the support of Keller Williams, is a brand home owners desire and need. When looking for a realtor for both buying and selling, three characteristics make all the difference:

#1 They want a realtor they feel they like, know, and trust.

#2 They want a realtor who’s name they can remember, sounds familiar, or implies “local area expert” at marketing and selling their home and lifestyle.

#3 They want a realtor that’s both credible and confident that they can sell their home for the most money, in the shortest time, at the most favorable terms.

Your DLE surrogate name is powerful by itself. But your affiliation with the DLE network doesn’t end there. We help you with a suite of tools and tactics that will be integrated with your DLE name to drive better results from all your marketing efforts. Our 8-course onboarding program and Master Mind sessions will show you the way. Without paying ad fees, we will get you to the top on Google search maps. We will show you how to leverage your listings with our proven indirect marketing sign rider tactics to take power away from online companies such as Zillow and Realtor.com who repackage your content and photos and sell your leads to your local competitors. We will help you bolster your brand with various branding tools that have proven to work. The result? A dramatic increase the volume of local listing leads coming your way.

Get ready. You’ve entered a game changing environment, thats built to make you a successful real estate celebrity in your chosen town, dominate your niche and live a local listing agent lifestyle!

This exclusive designation provides the most unique, timeless, and powerful title that will allow you to dominate your City and win local listings. The exclusive designation as (Mr. | Ms. City name) gives you the most powerful combination of branding in the industry; Local Expert with KW Global connections. Become a local celebrity and stay top of mind with your community as the exclusive local expert at marketing and selling your City’s lifestyle. We only select one Mr. | Ms. with our exclusive KW-LED program throughout the United States. Real Estate is about relationships and being recognized by your community as the local expert. Real Estate is one of the most competitive fields in the economy. Being selected for this program is one of the highest honors we at KW offer to our agents. With this designation, we have an exclusive program that will show you how to leverage and integrate this title into your business to dominate your city. It offers you a unique niche, and a true competitive advantage. We know If you don’t stand out, you don’t stand a chance.

#1)local Expert city trademarked protected brand identity exclusive to you.

#2)google listing | virtual office |back end SEO
-designated YouTube channel
-designated landing page

#3) designated (short code) messaging platform for sign riders | print mail

#4) content for magazines/ hard print mail and connections to our wholesale factory designed to elicit a response from a homeowner thinking of selling.

#5)Weekly Coaching | mastermind sessions To leverage and integrate your designation to generate local listings through our exclusive member portal for geotagging pictures | videos with key words and metadata.

-Ad specialties mailed direct to you with onboarding fee

FREQUENTLY ASKED QUESTIONS

Stand out and be found as the local area expert when home owners are looking for a local listing agent. Your Mr. or Ms. “Google My Business” listing will allow you to have a name a potential client will never forget and quickly be able to find you and your contact information online.

We also show in our 8 week program how to organically leverage your listing photos, videos and content in a variety of facets to increase your virtual office ranking and rank #1 on google to gain local market share.

Leverage your listing sign riders to take away power from Zillow and every online real estate company that repackages your content and photos and sells to your competition and local buyer agents. Re-direct the leads to you. Through our proven short code messaging platform combined with your DLE Title.

We only select one Mr. or Ms. throughout major cities, neighborhoods, counties and unincorporated areas throughout the United States & Canada.

-You must be selected by your OP and fill out an application which will also be reviewed by your Regional Director for the final decision.

Once you earn the DLE designation you must maintain your Membership and be in good standing with your OP, local board, state board and National association of realtors.

Complete the interview with your OP and you must be selected by your regional director, this will be determined from your application:

Apply

-Candidate must display a unique ability as a listing agent to sell a home for the most money and favorable terms within ANY 24-month period that are in each transaction’s city or territory that you are applying for.

-Good standing with your local board and national association of realtors.

-No violations against your DRE license.

-you must be selected by your OP

-your regional director (RD) must approve your application.

This designation is exclusive to DLE’s and if selected will provide the most unique, timeless, and powerful title that will allow you to dominate your City or territory that you are approved for and win local listings through our onboarding and training showing you how to leverage and integrate into your business.
The exclusive designation as (Mr. | Ms. City name) gives you the most powerful branding in the industry.

Become a local celebrity and stay top of mind with your community as the exclusive local expert at marketing and selling your City’s lifestyle.
We know if you do not stand out you, you do not stand a chance. This excludes title will Creat a powerful local niche for you and outside of your Niche you continue to operate as usual with your name and DLE branding.

Let’s talk some facts about competition and your ability to stand-out as a local expert. The agent people should hire to buy and sell their homes and investment properties. You are a Real Estate Agent in The United States. The country has the has the highest number of licensed Agents and highest priced homes in the world. This is a simple fact of the current situation you are in. Chasing buyers and making offers on homes that have a low probability of getting accepted is an extremely stressful job. The market is extremely competitive and relentless. Centralizing your business and keeping it hyper local will give you not only more time back but more money due to leverage. From a competition standpoint, there are literally thousands of licensed agents in every city throughout the United States. This includes the place you currently rely on to be the “go to” local real estate professional.

The only real estate brand or designation a homeowner cares about is the one that will accomplish 3 things:

#1 they will list their home with a realtor they like, know, and trust.

#2 they will list their home with the agent that leaves the perception on the listing appointment that they can sell their home for the most money with the most favorable terms.

#3 they will list their home with an agent’s brand name they can remember, sounds familiar, or implies “local expert at marketing and selling their cities lifestyle”. Solution = exclusive branding as the local area expert for your city. See if your city is available with your OP.

Congratulations on being selected! This exclusive title is backed by a powerful local marketing platform for DLE members only.
The exclusive DLE not only brands you as the only true local area expert, it gives you access to a variety of marketing products to help you acquire more listings & integrate into your existing business model. This private designation gives you a niche brand that will allow you to dominate your city and turn your city into your farm with products no other local listing agent will have. There is only one Mr. or Ms. selected per city throughout the United States and Canada with the majority being blocked to prevent over saturation.

We will help you perfect the art in helping homeowners in their your city prepare, market, and negotiate for the most favorable terms and show case that you have unique abilities to to get offers accepted for buyers for the most favorable terms and help you effectively display this to prospective clients with with our listing package & home buyer/ seller guide.

Our members will also get connected to our whole sale print factories specifically focused on low cost 8 & 16 page-magazines and notepads to EDDM mass mail designed to elicit a response from a home owner thinking of selling. This operation is a numbers game and consistency with a name home owners will remember and trust with landing pages designed to get the address of the home owner thinking of selling.

As an Agent if you are selected by your OP to join DLE we show you how to generate listing leads in your city and close sellers with our proven systems.We will provide an 8 week coarse and weekly mastermind group showing you how to leverage and incorporate your designation. This coarse will show you how we differentiate you from the competition on the listing appointment but drastically increase your ability to win the listing for the highest commission split.

Are you going on a listing appointment and interviewing with Sellers who are also talking to multiple other local listing agents? How can you win the listing while competing against the potentially better or more well-known agents in your area? How do you set yourself apart and have a memorable brand that your potential clients will remember and trust, long after you have left their home? A brand that provides value and displays you will get the client the most money from the sale of their home?

Your meeting with the Sellers at the listing appointment may potentially be a waste of time if you don’t set yourself a part from the other Realtors and local experts. The value you bring to the transaction may get lost in all those interviews.

A competing Realtor may a have his/her signs up around town. Maybe on your potential listing’s street. Maybe EVEN next door. Getting the listing maybe a huge challenge to say the least in these situations. This could result and an lost opportunity for you and your clients. Those Sellers may end-up listing with someone that’s inferior to you.
Someone that may not take the time and focus that you would put into your clients, and in the end they miss-out on the value you have to offer them. Not to mention, no commission. The implications are far reaching and frustrating to say the least.

Solution= We offer a confidential listing package that will blow away your local competitors. We will set you apart from your competition and make your business so niche that any home owner will list with you. We repackage and help you influence your DLE’s Global Luxury Network brand, leverage your name, and combine it with our DLE Title. In short, our brand will set you apart and leave a lasting impression resulting in higher profits for you and a happy Seller that will thank you for getting them to most value and price per square-foot for placing their trust in you. This is a much better outcome. Wouldn’t you agree?

Solution = DLE Title and listing package leaves the home owners with your brand top of mind. This exclusive endorsement will show them that you are not only the best candidate, but have access to exclusive buyers and are truly an expert at marketing and Seling the lifestyle involved with their home and the city it is located in. You can help them prepare, market their home, and negotiate for the most favorable terms.

Anyone can easily get a Real Estate license. In a competitive field like Real Estate, any advantage an agent has over their competition is a valuable thing. Wouldn’t you agree? Real estate designations help separate you from the rest of the field and they help demonstrate that you’re an expert, while at the same time setting you up with a professional network of other designees for referrals and support.

Remember, people list and buy real estate from local real estate experts they know and trust. Real Estate designations are additional opportunities for Realtors to specialize in a niche and be recognized throughout the industry, among their peers, and with their clients as a reputable and trustworthy individual. Designations are very valuable, but you have to leverage your endorsement once you receive it.

Solution= DLE Because this single designation lands you as a local area expert, combined with DLE Global Luxury connections you now have the most powerful combination of branding home owners are looking for; local expert with DLE global connections. This provides value and sets you up to financially maximize your time and efforts while giving the homeowner a competent, experienced and polished real estate professional they can remember and trust.

Copyright © 2022 Designated Local Expert Network, All rights reserved

Disclaimer: Designated Local Expert is an Equal Opportunity Employer and supports the Fair Housing Act and equal opportunity housing. If you have a disability that is preventing you from experiencing this website, call (909) 575-8792.

Scroll to Top