“Establishing my business in a new area is difficult, especially with 4,600 full-time licensed agents in the area. To break into this market and stand out, I deployed Ms. Irvine branding. I started out with a print mail campaign that resulted in 2 listings and the identification of a buyer that I put into escrow for a $4.6 million dollar home within 3 weeks of marketing campaign. What I also found interesting is that even at the close of escrow with all 3 of these clients, they did not ever remember my name and called me Ms. Irvine from beginning to end."
Lina CMs. Irvine