DLE Network

Designated local expert™

Mission Statement:

To provide our members the most powerful personal branding in the real estate industry, thereby giving them the means to capture a dominant market share in their chosen locale.

Vision Statement:

We are the real estate industry’s most unique, compelling, and sought-after branding platform. We build agent-centric virtual offices, that are geographically exclusive, and foster a holistic identity shift making our members easier for potential clients to find, remember, and choose.

Designated Local Expert Network provides selected brokers & agents a surrogate identity for business branding that is truly unique, easily memorable, and confers market specialization consistent with deep expertise.

Buyers, and more importantly sellers, want to work with a realtor who they perceive as a local expert backed by a global company’s connections and resources. The combination of any global brokerage Network and a DLE selected realtor will be a local market share dominator when the two assets are fully integrated into a marketing program that fully leverages both.

This legally protected trademarked Enteprise only selects one broker or agent for approved cities Globally. The DLE Network will show you how to leverage and integrate your Designation into your existing real estate business. to take away power from online competitors such as Zillow and other local agents and redirect the leads back to you.

The branding names offered by DLE are the property of Mr. Cali, LLC, an affiliate of DLE. Mr. Cali has established an extensive portfolio of trademark-protected surrogate identities to be used by DLE members for their personal business branding. For information on Mr. Cali, please visit www.mrcali.com or send email to:  info@mrcali.com.


Welcome to The Designated Local Expert Network. Congratulations for being selected! You are now part of the most powerful and exclusive real estate network in the country.

Your membership is to an exclusive network. There is only ONE per locale, and there’s a reason other people want what you have. Your trademarked designation as (Mr. | Ms. City name) gives you a potent combination of branding –the global resources and connections your firm provides coupled with your focused local market specialization, and therefore expertise. Our goal is to make you the dominant agent in your city and keep you top of mind with potential clients as THE local expert at marketing and selling your city’s lifestyle. Your new surrogate identity makes you easy to remember and turns you into a local celebrity.

Let’s talk some facts about competition and your ability to differentiate yourself. There are millions of realtors in the United States and on average 7 realtors for every listing in your city or neighborhood – it’s an over saturated industry. All the major brokerage firms claim global connections and vast resources. How do you stand out? Being branded as Mr. or Ms. city name is a unique competitive advantage and combined with the support of your firm’s resources, is a brand home owners desire and need. When looking for a realtor for both buying and selling, three characteristics make all the difference:

#1 They want a realtor they feel they like, know, and trust.

#2 They want a realtor who’s name they can remember, sounds familiar, or implies “local area expert” at marketing and selling their home and lifestyle.

#3 They want a realtor that’s both credible and confident that they can sell their home for the most money, in the shortest time, at the most favorable terms.

Your DLE surrogate name is powerful by itself. But your affiliation with the DLE network doesn’t end there. We help you with a suite of tools and tactics that will be integrated with your DLE name to drive better results from all your marketing efforts. Our onboarding program and coaching sessions will show you the way. Without paying ad placement fees, we will help you dramatically improve your Google search results. We will show you how to leverage your listings with our proven indirect marketing sign rider tactics to take power away from online companies such as Zillow and Realtor.com who repackage your content and photos and sell your leads to your local competitors. We will help you bolster your brand with various branding tools that have proven to work. The result? A dramatic increase the volume of local listing leads coming your way.

Get ready. You’ve entered a game changing environment, thats built to make you a successful real estate celebrity in your chosen town, dominate your niche and live a local listing agent lifestyle!

This exclusive designation provides the most unique, timeless, and powerful title that will allow you to dominate your City and win more local listings. The exclusive designation as (Mr. | Ms. City name) gives you the most powerful combination of branding in the industry: a Local Expert with your firm’s global connections.

Become a local celebrity and stay top of mind with your community as the exclusive local expert at marketing and selling your City’s lifestyle. We only select one Mr. or Ms. – per locale with the DLE program throughout the United States & Canada. Real Estate is about relationships and being recognized by your community as the local expert and staying top of mind. Real Estate is one of the most competitive fields in the modern economy. Being selected for this program is one of the highest honors we offer to our agents. With this designation, we have an exclusive program that will show you how to leverage and integrate this title into your business to dominate your city. The designation offers you a unique niche, turns you into a local celebrity and offers a true competitive advantage. We know If you don’t stand out, you don’t stand a chance.

#1) Exclusive right to use trademarked protected brand identity for your chosen locale.

#2) If desired, we can provide assistance through our partners to create or improve your Google Business Profile (formerly called Google My Business) This includes search engine optimization (SEO) built on integrations with social media sites such as Facebook, Instagram, LinkedIn, YouTube, and Twitter. It can also include your own website. Our team will show you how to infuse your photos and video with metadata such as key words and geotags. All these elements work in concert to rank you highly in Google search results and generate more local leads.

#3) Short Code Messaging platform with your own short code (such as your designated city name) for use with listing signs and print mail campaigns. You’ll be able to simply add a message such as “Text <your key word> to 88000” to efficiently communicate with prospects, gather prospect information, and generate inquiries.

#4) Sample marketing materials and content for magazines and other print mail. Campaign material samples, ideas for ad specialty item, and a gift customized for you to get you started in projecting your image of a local real estate expert.

#5) Active support community through:

• On-boarding courses designed to maximize your use of DLE system, tools, and tactics

• Coaching as requested

• DLEN Member Communications

Stand out and be found as the local area expert when home owners are looking for a local listing agent. Your Mr. or Ms. “Google My Business” listing will allow you to have a name a potential client will never forget and quickly be able to find you and your contact information online. Yes, our team and partners are well familiar with the techniques and tactics needed to improve the ranking of your Google Business Profile (formerly Google My Business) in results of relevant searches.

Depending on your current circumstances and your priorities, SEO savvy team can craft a personalized strategy to boost your results, and effectively leveraging your DLE identity can help in that process.

Leverage your listing sign investment by using our unique sign riders to take away power from Zillow and every online real estate company that repackages your content and photos and sells to your competition and local buyer agents. Direct the leads to you through our proven short code messaging platform combined with your DLE name.

– We only select one Mr. or Ms. for major cities, neighborhoods, counties, and unincorporated areas throughout the United States & Canada.

– You must be a licensed real estate agent or broker, with experience in the business, current activity or ties to the locale you desire the surrogate identity for, and a strong desire to commit yourself to establishment of an identity that represents local expertise and superiority in representing real estate buyers and seller.

– Candidate must display unique ability as listing agent to sell homes for most money, at best terms, and in prompt timeframe over the past 24 months in the locale they are applying for.

– No license violations, and in good standing with regulatory authorities, the local board, and National Association of Realtors.

– Has drive to be the best and is eager to invest money, time, and effort to capture an outsized share of the local market transactions. Is ambitious to be well known in their community as the best realtor, a local celebrity.

Let’s talk some facts about competition and your ability to stand-out as a local expert. The agent people should hire to buy and sell their homes and investment properties. You are a Real Estate Agent in The United States. The country has the has the highest number of licensed Agents and highest priced homes in the world. This is a simple fact of the current situation you are in. Chasing buyers and making offers on homes that have a low probability of getting accepted is an extremely stressful job. The market is extremely competitive and relentless. Centralizing your business and keeping it hyper local will give you not only more time back but more money due to leverage. From a competition standpoint, there are literally thousands of licensed agents in every city throughout the United States. This includes the place you currently rely on to be the “go to” local real estate professional.

The only real estate brand or designation a homeowner cares about is the one that will accomplish 3 things:

#1 they will list their home with a realtor they like, know, and trust.

#2 they will list their home with the agent that leaves the perception on the listing appointment that they can sell their home for the most money with the most favorable terms.

#3 they will list their home with an agent’s brand name they can remember, sounds familiar, or implies “local expert at marketing and selling their cities lifestyle”.

Solution = exclusive branding as the local area expert for your city.

Your exclusive surrogate identity is backed by a powerful local marketing platform for DLE members only. DLE not only brands you as the only true local area expert, it gives you access to a variety of marketing products to help you acquire more listings & integrate into your existing business model. This private designation gives you a brand that will allow you to dominate your local market. There is only one Mr. or Ms. selected per city throughout the United States and Canada with the majority being blocked to prevent over saturation.

Are you going on a listing appointment and interviewing with Sellers who are also talking to multiple other local listing agents? How can you win the listing while competing against the potentially better or more well-known agents in your area? How do you set yourself apart and have a memorable brand that your potential clients will remember and trust, long after you have left their home? A brand that provides value and displays you will get the client the most money from the sale of their home?

Your meeting with the Sellers at the listing appointment may potentially be a waste of time if you don’t set yourself a part from the other Realtors and local experts. The value you bring to the transaction may get lost in all those interviews.

A competing Realtor may a have his/her signs up around town. Maybe on your potential listing’s street. Maybe EVEN next door. Getting the listing maybe a huge challenge to say the least in these situations. This could result and an lost opportunity for you and your clients. Those Sellers may end-up listing with someone that’s inferior to you.
Someone that may not take the time and focus that you would put into your clients, and in the end they miss-out on the value you have to offer them. Not to mention, no commission. The implications are far reaching and frustrating to say the least.

We offer a solution. Our listing package will blow away your local competitors. It will set you apart from your competition and make clear that your business is so focused on the home owner’s success that they will list with you. We help you integrate your firm’s Global Network brand with your DLE surrogate name, and leverage the combination. In short, our brand will set you apart and leave a lasting impression resulting in higher profits for you and a happy Seller that will thank you for getting them to most value and price per square-foot for placing their trust in you. This is a much better outcome. Wouldn’t you agree?

Your DLE name and materials like our listing package leaves the home owners with your brand top of mind. This exclusive endorsement will show them that you are not only the best candidate, but have access to exclusive buyers and are truly an expert at marketing and selling the lifestyle involved with their home and the city it is located in. You can help them prepare, market their home, and negotiate for the most favorable terms.

Anyone can easily get a Real Estate license. In a competitive field like Real Estate, any advantage an agent has over their competition is a valuable thing. Wouldn’t you agree? Real estate designations help separate you from the rest of the field and they help demonstrate that you’re an expert, while at the same time setting you up with a professional network of other designees for referrals and support.

Remember, people list and buy real estate from local real estate experts they know and trust. Real Estate designations are additional opportunities for Realtors to specialize in a niche and be recognized throughout the industry, among their peers, and with their clients as a reputable and trustworthy individual. Designations are very valuable, but you have to leverage your endorsement once you receive it.

Solution= DLE Because this single designation lands you as a local area expert, combined with DLE Global Luxury connections you now have the most powerful combination of branding home owners are looking for; local expert with DLE global connections. This provides value and sets you up to financially maximize your time and efforts while giving the homeowner a competent, experienced and polished real estate professional they can remember and trust.