You may find it challenging to get clients when you’re new to the industry. The good news is that if you have perseverance, you can build a thriving client base even from scratch. You’ve come to the right place if you’re interested in building your real estate clientele and establishing a thriving career.
In real estate, here are 5 ways to get clients:
Buy Real Estate Leads
Buying leads from a lead generation company is perhaps the easiest way to get real estate leads. These companies advertise for you to acquire customers interested in either buying or selling cars. In turn, they’ll provide you with the contact information of these potential clients so that you can get in touch with them. In addition to automated follow-up and appointment scheduling, many services provide full customer relationship management (CRM) systems.
Engage With Your Community
A great way to get your name out there is to build relationships with people in the neighborhoods you intend to work in. It can be done by volunteering at community events, donating gift baskets at charity auctions, or even giving away items to local businesses. As more people become aware of your business, the larger your potential client base will become.
People will eventually know your name and your services if you do enough genuine outreach. Your name will be the first one they think of when it’s time to sell or buy a house.
Ask Existing Clients for Referrals
68 percent of those who used a real estate agent found them through family or friends, according to the National Association of Realtors (NAR). Therefore, your existing customers can play a large role in bringing you new ones.
Likely, your clients won’t need any prompting to recommend you to others if you provide excellent service throughout the transaction. Nevertheless, it doesn’t hurt to give a small incentive, such as a $25 gift card, to any client who refers you, reviews your services, or posts about your help on social media.
Create a Website
Are you aware that 69% of real estate sales agents have their websites? NAR reports that 51% of home buyers use the internet to find a home they want to buy if they don’t have one.
An IDX site shows all your MLS listings automatically and is the most common type of real estate website. Consequently, you will be able to attract new buyer clients while promoting your seller clients. A more basic website can also list your specialties, affiliated brokerage, track record, and contact information.
Specialize In a Niche
Most local real estate agents are run-of-the-mill, but how many are luxury realtors? Farm agents or real estate agents? Fewer people specialize in these areas, so there will be less competition.
Become the go-to person for that specific type of situation in your region once you specialize in a niche. Building up your expertise takes time. If you want to reach people in your niche, you’ll likely need to start blogging about it, partner with brokers who are experienced in that area, or even send out mailers.
